Everything About The Hitachi Magic Wand Explained

If you want to buy the genuine Hitachi Magic Wand in Australia, thanks to us now you can!

Previously, the range of Hitachi Magic Wand massagers were only available in America and Canada. In 2018 big things happened, we became Australia and New Zealands exclusive importer and online retailer of the Hitachi Magic Wand Rechargeable, with our locally held stock coming direct from the official USA distributor. As of 2022, we also stock and sell the newer release Hitachi Magic Wand Plus and Magic Wand Mini.

Operating on 100~240 volts, the range of Hitachi Magic Wands (except the Magic Wand Original that operates on 110 volts) are compatible with Australian and New Zealand power. Because all electrical products sold in Australia and New Zealand must be certified to comply with government electrical safety standards, we're proud to have achieved this for the Magic Wand Rechargeable and Magic Wand Plus by having rigorous product testing and certification completed. We also include a certified Australian and New Zealand power charger with the massagers in lieu of the factory issued American charger.

Now, a brief history on everything about the Hitachi Magic Wand. From its humble beginnings as a single model corded massager, to what it is today.... with Hitachi now offering four different models of Magic Wands.

The Hitachi Magic Wand story first began when Japanese company Hitachi introduced their original personal massager to the American consumer market in 1968 as the 'Hitachi Magic Wand', also known as the 'Hitachi Massager'.

Picture of one of the first Hitachi Magic Wand massagers from 1968.

Above picture: One of the first released Hitachi Magic Wands from 1968.

It was a mains powered vibrating 'back massager' that soothed sore and aching muscles as well as providing all over body relaxation with its vibrating massage head. It soon became the best selling personal massager and was available at most major department stores throughout America and Canada.

Product picture of the 1970's limited release Hitachi Magic Wand 'The Workout" 2-speed sports massager.

Above picture: The 1970's released special edition Hitachi Magic Wand HV-250S 'The Workout' 2-Speed Sports Massager.

With its single rocker switch, operating the massager was simple. Having the switch set to the middle position was off. Pushing the switch upwards turned on the massager to the high speed vibration mode, while pushing the switch downwards offered low speed vibrations. The Magic Wand operated on 110 volts and featured a six foot power cord with an American power plug.

Over time, the Hitachi Magic Wand has morphed into a sleeker looking, extremely sought after product for women who would use it primarily for personal pleasure as a vibrator. It was touted as a must have item by numerous well known and influential sex therapists, recommended by them to women and couples wanting to improve their sex life. The good thing was that the Magic Wand was still innocent enough looking as a back massager, so there was no need to hide it.

Hitachi Magic Wand product packaging pictured side by side. 1970's and 2000's.


Above picture: Hitachi Magic Wand product packaging, 1970's and now.

The Magic Wand was now recognized as one of the best vibrators for sexual pleasure due to its powerful rumbly vibrations, reliability, great build quality, while supplying women guaranteed intense orgasms. Because of this, Hitachi came to a decision to cease production of the now famous Magic Wand in 2012. They didn't want the Hitachi brand associated with an adult sex toy, that their massager had now become famous for. With its well deserved popularity among women of all ages, their was backlash from consumers.

Enter Vibratex Inc, who are a USA based manufacturer and distributor of premium adult toys. The owners of Vibratex had Japanese heritage and understood the predicament that Hitachi faced. After Vibratex approached Hitachi and negotiations were made, it was agreed that Hitachi would continue to manufacture the Magic Wand, but with the Hitachi brand omitted from the product and packaging.

2013 brochure explaining that the 'Hitachi Magic Wand' is being re-branded to the 'Magic Wand'.

Above picture: a 2013 brochure issued to USA retailers explaining the re-branding of the 'Hitachi Magic Wand' to 'Magic Wand'.

The 'Hitachi Magic Wand' would be re-named the 'Magic Wand Original' with updated packaging, being available for sale in June 2013. Vibratex would become the exclusive distributor. Because it operates on 110 volts with a USA power plug, the Magic Wand Original was, and still is today, only available for sale and use in the USA and Canada.

Picture of the 2020 model Hitachi Magic Wand Original.


Above picture: Magic Wand Original, current model.

A few years later in 2015, Hitachi in conjunction with Vibratex launched their first cordless version of the Magic Wand Original, naming it the 'Magic Wand Rechargeable'. It operated on 100~240 volts and offered the best of both worlds. It could be used as a cordless rechargeable massager, or while plugged in, used as a corded mains powered massager.

With an upgrade to a smoother silicone massage head and the inclusion of four vibration speeds and five vibration patterns that included constant, compared to its 2 speed mains powered brother, it became an instant best seller. The cordless Magic Wand won numerous product awards over the next couple of years from Time Magazine, XBiz, and more.

Picture of the current model Hitachi Magic Wand Rechargeable.

Above picture: Magic Wand Rechargeable, current model.

In early 2019, the 'Magic Wand Plus' was launched. It's nearly identical to the Magic Wand Rechargeable in looks, but is mains powered featuring a removable power cord for easier storage. The power cord locks into the base of the massager so it cant be pulled out of the socket when in use, and is released using a small button on the wand.

It features four vibrating massage speeds up to 6300 rpm, but doesn't include vibration patterns like the Magic Wand Rechargeable does. The Magic Wand Plus is a hybrid between the Magic Wand Original and Magic Wand Rechargeable. It's more expensive than the Original, but cheaper than the Rechargeable.


Product picture of the Magic Wand Plus.

Above picture: Magic Wand Plus.

In early 2022, the newest Hitachi Magic Wand was introduced to the market, the Magic Wand Mini.

Being 9 cm shorter than its big brother, the Magic Wand Rechargeable, this high quality little powerhouse Magic Wand Mini has quickly become a bestseller.

Compact enough for travel, but powerful enough to keep you extremely satisfied, the Magic Wand Mini offers up to 2.5 hours of cordless use on a full charge, while its intuitive buttons keep you in complete control of its three vibrating massage levels.

Product picture of the Hitachi Magic Wand Mini personal massager being held in the hands of a woman.

Above picture: Magic Wand Mini.


Check out the range of Hitachi Magic Wand massagers here,


Read our FAQ's page on the Hitachi Magic Wand range of massagers.

Article by: Lee Doyle.

June 19th, 2020 (updated February 2023).
Customer service representative at HitachMassager.com.au.

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